Building a Tech Startup without Tech

According to a study in 2018, 42% of startups fail because of “No Market Need.” Another way to say this is “Poor Market Fit” or “The startup didn’t know who their customer is or what they wanted”. That second one isn’t quite as catchy….

Regardless of how you say it, it boils down to the fact that the #1 reason that a startup fails is because they built something no one wanted. How do you fix that…